Performance Marketing Specialist with 3+ years of hands-on experience managing and scaling paid acquisition across Google Ads, Meta (Facebook & Instagram), and LinkedIn Ads. I specialize in lead generation and D2C eCommerce growth, with a strong focus on profitability, funnel efficiency, and measurable ROI.

My core strength lies in translating business objectives into data-driven full-funnel strategies—from demand generation and traffic scaling to conversion optimization and retargeting. I have deep expertise in campaign structuring, A/B testing of creatives and landing pages, audience segmentation, and advanced conversion tracking (GA4, GTM, pixels, CAPI, server-side setups) to ensure accurate attribution and performance clarity.

I’ve worked extensively on optimizing CPL, CPA, and ROAS, identifying wastage, and reallocating budgets toward high-intent audiences and winning assets. Beyond execution, I actively analyze search terms, audience behavior, and funnel drop-offs to unlock incremental growth.

Skills & Specialties:

• Google Ads (Search, Display, YouTube, Performance Max)
• Meta Ads (Lead Gen, D2C Sales, Retargeting, Scaling)
• LinkedIn Ads (B2B Lead Generation & Account-Based Targeting)
• Conversion Tracking, GA4, GTM, CAPI & Server-side Tracking
• Funnel Strategy, CRO & Landing Page Optimization
• A/B Testing, Audience & Creative Experimentation
• Budget Scaling, CPL/CPA Reduction & ROAS Optimization

Goal:

To work with growth-focused brands and teams where performance marketing is treated as a revenue engine, not just an ad-spend function—driving sustainable, scalable growth backed by clean data and strong fundamentals.